The Logic Filter
is a private, independent business, founded by

Louis and Niel Fourie in 2007.

It offers life mentorship to professional people and personal guidance to business leaders.   

Its flagship product is the Regarding your Life program, a series of full-day conversations, spread over a year, designed to optimally accommodate a group of around five to eight people from the same company, professional sphere or social domain. 

The Regarding your Life program forms a central part of the executive management development process in many leading South African companies, and is used by many independent young entrepreneurs and professionals as a self-investment intervention.


Remarkable South Africa; A portfolio of under-celebrated assets

2015-10-30Extract from a talk by Louis Fourie

I am a proud South African.  I love my country.  No ifs or buts.

South Africa was only good to me.  She was kind to my family.  Her opportunities afforded me success in business, wonderful lessons, diverse friendships and unique experiences.  I have travelled far and wide, and always longed to come back to the land of my soul, never pondered any alternative.

My career was in economics and finance.  My job was to analyse human decision-making and social systems.  My biggest gift was to witness the South African transition of 1994.  Because I have lived through and analysed the stale greyness of a secluded, militaristic society – and then became part of the energy and colourfulness of a successful national remake, with all its unique dynamics.  I have witnessed the exchange of terminal problems for manageable ones – a precious gift.

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“We founded our business 15 years ago, but struggle to take it to the next level. Do you find a gridlock of this nature in many medium-sized business?”

2015-08We do – especially if the founders are still in charge.

Over the years, we have identified a combination of five common reasons for this life-cycle impasse:

The first, is that founders normally start a business with the benefit of the customer in mind.  Quality of product and level of service are everything to them.  This customer-sympathetic culture is vital in the early phase of the business, but many founders never evolve beyond this ‘hands-on, personal service, new-product design’ ethos.  This implies that the people who are supposed to build an operationally efficient business and streamline business practices, stay involved in product issues and client relations.

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“Some of my ‘passive’ investments are giving me all sorts of headaches. Is it normal?”

2015-05dOur passive investments should not keep us busy.  If they do, it normally implies that we misinterpreted the nature of the asset when the investment was made.

People end up with these ‘passive, busy assets’ – whether in the form of excess property, speculative business ventures or investments in side-line passions – when they allow emotion to dictate.  They are often led by the lifestyle appeal of these possessions, sometimes attracted to them because of the lure of excessive returns, occasionally swept into them by an ego trip, and easily tricked into them through social coercion.

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“What sits behind the success of businesses that dominate their market space?”

2015-04We would highlight five universal characteristics:

  There is constructive alignment in the behaviours of their employees.  These businesses get their people to work together and spontaneously serve the same cause.  This collaborative spirit is built on shared values and an embedded understanding of the reason why their clientele do business with them.  Employees are well-trained in these businesses, and proud brand representatives.  It starts with the correct appointments.

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“Are things really so bad in South Africa as the impression created by the general media?”

2014-12No.  South Africa has its challenges, but so has every country, even developed ones.

Our successes and qualities are unfortunately obscured by one-dimensional press coverage.  With the exception of a handful of intelligent and enlightening journalistic contributions, South Africa’s general media has become famous for dwelling on monotonous social narratives and extreme appraisals of reality.

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